Double Up Food Bucks

SNAP customers easier, affordable access to healthy fruits, vegetables

Double Up Food Bucks™!

From apples to zucchini, Supplemental Nutrition Assistance Program (SNAP) participants can earn free produce with the Double Up Food Bucks program

With all three Valu Land locations in Central Michigan taking part in Double Up Food Bucks, it’s easier than ever for SNAP store guests to take advantage of the program and double their buying power when it comes to fresh fruits and vegetables. See the location list below for Valu Land locations in Central Michigan.

Every time a SNAP customer purchases fresh fruits and vegetables using an EBT Bridge Card, the customer will get half of the produce for free.

Use your EBT Bridge Card to buy fresh fruits and vegetables at a participating Valu Land.

Buy any fresh produce and will get half of the produce for FREE, up to $20 a day.


Q) Do I need to pay for groceries with an EBT Bridge Card to get half of the produce for free?
A) Yes. You must use an EBT Bridge Card to get half of the produce for free.

Q) Can I use a WIC for Double Up Food Bucks?
A) No. You must pay for fresh produce with a SNAP EBT Bridge Card to earn Double Up dollars.

Q) Can I get canned or frozen produce for free with Double Up?
A) No.  The DUFB program only applies to fresh produce.

Q) Do I have to buy Michigan produce?
A) No. SNAP shoppers will half off any fresh fruit and vegetable purchase for free with Double Up.

Q) I purchased $4.99 in fresh produce, how much will I get for free?
A) You will receive $2.49 in fresh produce for free and your EBT/Bridge card will be charged $2.50.

Q) Why is the Double Up program only available to SNAP customers?
A) Public support of healthy food incentives limits its usage to low-income individuals who receive federal nutrition assistance, or SNAP (formerly known as food stamps). 

Valu Land Store Locations
1609 W Mt Hope Ave, Lansing, MI 
• 3800 W Saginaw St, Lansing, MI 
• 810 W Bellevue St, Leslie, MI