Store Brands at Valu Land

Every day, in every way, our quality brands are here for you. With a variety of products in every aisle of the store, you're sure to find what you need for everything from once-in-a-lifetime events to annual get-togethers with family and friends to those quiet everyday moments you treasure. And you'll find they're made with the highest quality and available at the lowest price, because we think you deserve the best and that includes the best value. Come see what we have in store for you.

  • Our Family brand products


    A trusted staple on family dinner tables since 1904, Our Family has consistently delivered national brand quality at an everyday value for generations. Now the next generation of quality and value has arrived to continue that long tradition of excellence. Yesterday, today, and tomorrow, Our Family is here for yours.

  • Open Acres brand products


    Simply fresh and refreshingly simple, Open Acres offers real, wholesome food made with quality ingredients for a taste you'll love. And with a wide selection of bakery, deli, meat, produce, and seafood items, you're sure to find something for every appetite, every meal, and every budget. Fresh has never been so affordable!

  • Full Circle brand


    Looking to make healthier choices? Full Circle brings you the best nature has to offer — from delicious, flavorful foods made with real, simple ingredients to natural, eco-friendly personal and home care items — so you can take better care of yourself, your family, and your world. With Full Circle, all-around goodness is in season year round! 

  • Our Family Coffee


    Our Family is known for its quality, variety and value, and Our Family coffee delivers all of that and more. Carefully roasted from handpicked beans from around the world, Our Family coffee's rich aroma and unmistakable flavor combines for a taste experience you won't forget. Ground or single cup, Our Family coffee satisfies every time.

  • Wide Awake Coffee

    Wide Awake Coffee Co.


    Let Wide Awake Coffee Co.’s® coffees and coffee creamers awaken your senses. With as many varieties as the animal kingdom itself, we have a flavor for every coffee drinker. Add some perk to your caffeine routine with our distinctive flavor and quality, one cup at a time.

  • Stoked Pizza

    That’s Smart! provides you with hundreds of everyday essentials across the entire store for your family’s everyday needs. You’ll find everything from necessities like eggs, milk, and bath tissue to favorites like macaroni and cheese, juice, and peanut butter.

  • Top Care brand products


    TopCare's quality health and beauty products are just effective as more expensive national brands, but at a fraction of the price so your budget can stay in shape, too. From over-the-counter medications to first-aid to cosmetics, TopCare has all of your personal care needs covered. Look better and feel better with TopCare!

  • Paws brand pet products


    We all want to give our pets the best life possible. From quality, nourishing food that will keep them healthy to toys and accessories that will keep them wagging, Paws will help you give your furry little friend the happy life they deserve — and at a price you'll dig. Come on, get happy. Get Paws!


  • TippyToes baby care products


    From the tiny tips of your baby's precious toes on up, Tippy Toes baby products are here to help you care for every inch of your little one. These are safe, quality, reliable products you can trust, and at prices that you and your budget can afford. From tip to toe, choose Tippy Toes!

  • Pure Harmony pet food


    Every day, our pets give us so much joy, friendship, and love. Show them the feeling is mutual by feeding them Pure Harmony, a wholesome, grain-free pet food that features real meat, poultry, or fish as the first ingredient. Reward them with real, carefully blended food they'll love, and watch them thrive with Pure Harmony!

  • Valu Time brand


    Whether you're browsing the frozen or the snack aisle, Crav’n Flavor is the brand to kick any craving you may be having.  Irresistible, delicious and packed with flavor, Crav'n Flavor has a frozen appetizer, cracker or cookie for every snacking occasion. Whatever flavor you're cravin', Crav'n Flavor has your back with just the right snack that's big on taste, small on price.


  • Culinary Tours


    Culinary Tours brings the world to your table with carefully selected variety of foods inspired by cultures from across the globe. This is daring and delightful cuisine designed to transport you as far as your imagination will take you. With flavors from far to table, new and exciting taste adventures await with Culinary Tours!